
Helping Young Minds Discover What's Possible
The Story Behind Careerland
Careerland was created from a simple belief: career exploration shouldn't begin only when students are old enough to start making career decisions. Young children are naturally curious about the world around them - what people do, how things work, and the many different ways people help their communities.
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Program Overview
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Luma Questâ„¢ is a story-driven career exploration program designed to introduce elementary students to the many careers that help build and support our communities.
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Through imaginative adventures in the world of Careerland, students follow Luma, a curious robot explorer, and her adventure companion Finn Starr as they travel through different regions/zones where professionals work together to solve real-world challenges.
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Each adventure introduces students to important careers such as engineers, doctors, scientists, environmental caretakers, artists, inventors, and more. By meeting these characters and learning how they help the world, students begin thinking about their own talents, interests, and future possibilities.
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Luma Quest
Careerland Explorer

Professor Circuit
Careerland Mentor & Inventor

Finn Starr
Luma’s Adventure Companion
Explore A Few of The Luma Questâ„¢ Adventures
Every Adventure Opens a New World of Possibilities
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The adventures featured below are just a sampling of the ever growing Luma Questâ„¢ Adventure series. Students journey throughout Careerland exploring a wide variety of careers, meeting new characters, solving challenges, and discovering how different professions help shape our communities and the world around us.
Join Luma and Finn Starr as they journey through the imaginative world of Careerland, where every new zone introduces young learners to the people, skills and careers that help our communities and world thrive.
Through colorful stories, memorable characters, real-world challenges and hands-on activities, Luma Questâ„¢ transforms career exploration into an adventure designed especially for Pre-K to Grade 4.
Episode OneÂ
Inventors Workshop
Careers: Inventors & Engineers
When the Sparklight Generator suddenly goes dark, Luma begins an unexpected journey of discovery and learns how inventors and engineers use creativity and problem-solving to turn ideas into solutions.

Episode TwoÂ
The Healing Zone
Careers: Doctors, Nurses & Paramedics
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Luma and Finn discover how healthcare professionals combine science, compassion and teamwork while helping solve a problem in the Healing Zone.

Episode Three
The Engineer Zone
Careers: Engineers & Builders
A problem with Careerland's city systems challenges Luma to discover how engineers plan, design, test and work together to build solutions.

Episode Four
The Eco Zone
Careers: Environmental & Conservation Professionals
Luma explores how people use science, observation and problem-solving to protect natural resources and care for the environment.

Episode Five
The Creative Zone
Careers: Artists & Creative Professionals
Creativity takes center stage as students discover how imagination, communication and artistic skills can become part of a career.

Episode Six
The Science Zone
Careers: Scientists & Researchers
Questions lead to discoveries as Luma learns how scientists observe, investigate, experiment and search for answers.
